Create a spark with our loyalty
products and services

Innovative products to drive loyalty

We can revolutionise how customers interact with and benefit from your programme with our contemporary portfolio of loyalty products; giving customers attainable ways to earn and redeem to ensure their loyalty currency remains valuable. From iRedeem, our online redemption platform which enables members to spend their loyalty currency on a range of exciting travel, lifestyle and leisure rewards; to RewardAll, our merchant-funded platform that provides your members more points earning opportunities simply for doing what they’re already doing – shopping at their favourite online stores.

These products can be seamlessly integrated into existing programmes with global market coverage and flexible management options.

Complementary services to maximise engagement

Strategy – As leaders in loyalty, we understand that a successful relationship management strategy needs to evolve with changing customer and market needs. We can review and realign your existing approach to achieve your business objectives, improve performance and drive overall ROI.

Insight – We can help you develop a deeper understanding of who your customers are, the ways in which they behave, and why. Analysis and predictive modelling will identify key behaviours and their influence on member potential value and contribution. This insight drives a more personalised and tailored communications strategy to stimulate more profitable behaviours.

Dialogue – Passionate about ideas and big on results, we will ensure that you reach and engage your audience. Using data-driven insights, we’ll help you maintain a meaningful and relevant dialogue with your customers. No matter the medium – mobile, email, a call centre agent or a member e-magazine – we understand the importance of maximising value around each individual customer touch-point.

Who we are

ICLP is recognised as a worldwide leader in loyalty marketing. We are passionate about it and apply our global experience and local insight to deliver against your unique loyalty needs. For almost 25 years we have partnered with the world’s leading airline and hotel brands to create more loyal and profitable customers.

Collinson Latitude is a global provider of innovative marketing products. We have an extensive portfolio of membership, revenue and promotional products designed to help brands create more meaningful relationships with customers by adding value to their travel experience.